IECE - Institute of Emerging and Computer Engineers

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    HangYuan Guo
    Business Administration
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    Edited Journals
    IECE Transactions on Social Statistics and Computing
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    5
    Free Access | Research Article | 21 June 2024
    The Consumption Willingness of Medicinal Food in the Context of Traditional Chinese Medicine Cultural Identity: Taking Guangzhou City as an Example
    by
    Zhiyuan Liang
    ,
    Youlan Lu
    ,
    Xiaoying He
    IECE Transactions on Social Statistics and Computing | Volume 1, Issue 2: 72-82, 2024 | DOI:10.62762/TSSC.2024.970448
    Abstract
    With the innovative development of Chinese medicine and the implementation of the Great Health Strategy in China, the food and medicine industry has ushered in new development opportunities. However, the development of Chinese medicine also faces the challenges of irrational resource allocation and governance modernisation. This study aims to explore the influence of Chinese medicine cultural identity on the consumption intention of medicinal diets, and the role of perceived consumption value and perceived consumption risk in this process. This paper constructs a research model based on cultural identity theory, perceived risk theory and consumption value theory, and analyses the survey dat... More >
    Graphical Abstract
    The Consumption Willingness of Medicinal Food in the Context of Traditional Chinese Medicine Cultural Identity: Taking Guangzhou City as an Example
    Free Access | Research Article | 2 June 2024
    The Impact of Market Orientation and Self-Perception on the Heterogeneity of Cooperative Members: Analysis Based on Structural Equation Modeling
    by
    Liming Zhao
    ,
    Sumei Liu
    IECE Transactions on Social Statistics and Computing | Volume 1, Issue 2: 61-71, 2024 | DOI:10.62762/TSSC.2024.184862
    Abstract
    Effective governance and operation of cooperatives will play an important role in rural revitalization. Taking Henan Province as an example, this paper uses structural equation model to analyze the impact of external market orientation and internal self- awareness on the heterogeneity of farmers' professional cooperatives. It is concluded that the formation of the heterogeneity of farmer specialized cooperative members is not only caused by the influence of external market factors, but also caused by the difference in the degree of self-cognition of members. Moreover, the influence degree of market factors is greater than that of members' self-cognition, and the direct influence effects are... More >
    Graphical Abstract
    The Impact of Market Orientation and Self-Perception on the Heterogeneity of Cooperative Members: Analysis Based on Structural Equation Modeling
    Free Access | Research Article | 5 May 2024
    Development and Application of Smart Logistics Warehousing
    by
    Haiyan Wu
    ,
    Shun Ye
    ,
    Ru Zhao
    ,
    Guanlin Zhu
    IECE Transactions on Social Statistics and Computing | Volume 1, Issue 2: 53-60, 2024 | DOI:10.62762/TSSC.2024.808276
    Abstract
    With the rapid development of the economy, the gradual formation of the logistics Internet and the advent of the era of science and technology have promoted the rapid rise of the logistics industry in the development of enterprises across the country. This paper studies the development and application of warehousing under the smart logistics system by taking Guangzhou Porcelain Cosmetics Co., Ltd. as an example through the AHP method The results show that the company chooses warehouse B as the best. Finally, this paper aims at the problems existing in the warehousing system and improves them Targeted advice on warehouse storage capacity, rent reduction, and proximity to important points of s... More >
    Graphical Abstract
    Development and Application of Smart Logistics Warehousing
    Free Access | Research Article | 26 April 2024
    Dynamic Mechanism of Intelligent Logistics Talent Cultivation in the Guangdong-Hong Kong-Macao Greater Bay Area: An Evolutionary Game Perspective on Industry-Education Integration
    by
    Chunsheng Wang
    ,
    Hong Ding
    ,
    Yuxian Ou
    IECE Transactions on Social Statistics and Computing | Volume 1, Issue 2: 47-52, 2024 | DOI:10.62762/TSSC.2024.918606
    Abstract
    Based on the perspective of industry-education integration, this paper constructs an evolutionary game dynamic model of "enterprises (EN) - universities and research institutions (RI)". It examines the dynamic mechanism of cultivating intelligent logistics talent in the Guangdong, Hong Kong, and Macao Greater Bay Area and identifies the conditions for the stability of this mechanism. The conclusions indicate that under the strategy of "passive R&D" chosen by RI, when EN opts to "continue cooperation", the benefits outweigh those of "withdrawal". Similarly, under the "withdrawal" strategy, if EN continues to cooperate, the benefits are greater compared to withdrawing. Furthermore, under EN's... More >
    Free Access | Research Article | 24 April 2024
    Evolutionary Game Simulation Analysis of Government Supervision of Shadow Banking in China
    by
    Ronghui Li
    ,
    Jianren Yang
    ,
    Yixin Yan
    IECE Transactions on Social Statistics and Computing | Volume 1, Issue 2: 32-46, 2024 | DOI:10.62762/TSSC.2024.775392
    Abstract
    Both the shadow banking and the government regulatory agencies are bounded rational subjects, and they will constantly adjust the game according to the change of the other party's strategy when making decisions. Therefore, it has become an effective way to explore the government regulatory issues of China's shadow banking with the application of evolutionary game theory. By constructing the evolutionary game model of shadow banking and government regulatory authorities, this paper analyzes the dynamic adjustment relationship between the strategy choice of shadow banking and government regulatory authorities, and concludes that the operating income and cost of shadow banking, the intensity of... More >
    Graphical Abstract
    Evolutionary Game Simulation Analysis of Government Supervision of Shadow Banking in China