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Author 1
Liming ZHAO
Henan Vocational College of Agriculture
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IECE Contributions

Free Access | Research Article | 2 June 2024
The Impact of Market Orientation and Self-Perception on the Heterogeneity of Cooperative Members: Analysis Based on Structural Equation Modeling
IECE Transactions on Social Statistics and Computing | Volume 1, Issue 2: 61-71, 2024 | DOI:10.62762/TSSC.2024.184862
Abstract
Effective governance and operation of cooperatives will play an important role in rural revitalization. Taking Henan Province as an example, this paper uses structural equation model to analyze the impact of external market orientation and internal self- awareness on the heterogeneity of farmers' professional cooperatives. It is concluded that the formation of the heterogeneity of farmer specialized cooperative members is not only caused by the influence of external market factors, but also caused by the difference in the degree of self-cognition of members. Moreover, the influence degree of market factors is greater than that of members' self-cognition, and the direct influence effects are... More >

Graphical Abstract
The Impact of Market Orientation and Self-Perception on the Heterogeneity of Cooperative Members: Analysis Based on Structural Equation Modeling